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Brand
The founder has experienced several well-known industrial products after he has worked for ten summers.
Kratomosa is a plant used as an herbal drug from time immemorial mostly by people from Southeast Asia. It is used in folk medicine as a stimulant, recreational drug, pain killer, medicine for diarrhea, and treatment for opiate addiction.
USP
The organic product which concentrates on the tea’s quality and benefit to customers
Vision
Tea as a partner in daily life for those who enjoy the original natural taste. Hopefully when the customers taste these natural beverages will be able to sense the quality and live a healthy life.
Concept
Awakens the long-lost connection between humans and plants.
SWOT Analysis
S : Positive feedback from social media by customers and establish trust between them
W : Low awareness of publicity and no standard packaging
O : Attract a new audience and introducing products at the same time globally
T : Products packaging is not standardized, weak in leaving an impression and it does not attract foreigners attention due to the language barrier
Branding &
Packaging
Mood boards
Design 1
Advertising Objective
Redesign packaging to attract the new audience and establish as a premium natural tea brand.
Creative Strategy
Connect the tea and consumer with the meaning and story behind the tea. Then the consumer will not just enjoy the taste but the overall feeling and thoughts when they consume.
Target Audience
Demographic
Age: 25~50
Gender: Both
Income: RM1500~3000
Education: High educational
Occupation: Office workers and students
Location: City/urban
Psychographic
Personality: Treat themselves with good quality of tea every day
Values: Concern about their health
Opinions: Stay focus while completing their tasks Attitudes: Balance lifestyle, keep calm to complete the task
Interests: Enjoy hot and mild flavor beverage
Lifestyle: Emphasis on life balance and inner peace
Design 2
New Packaging
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